1.0 Campaign Activities Develop individual …

Campaign Activities Develop individual Activities Your communication methods cover a wide range of individual Activities and once you have decided on your overall strategy and selected the mix of communication methods to use, you need to look in detail at the communications Activities you need to deliver your strategy s objectives. You should begin by looking at which communication Activities to use as part of the mix of communication methods you have selected a list of potential Activities is outlined below. Next, you need to set individual aims and objectives for each activity and decide how to monitor and evaluate them. This will enable you to identify which Activities perform well, which perform less well and to report on your successes. Communication methods Communication Activities Advertising External advertising billboards, adshels, bus, train and tube Internal advertising bus, tube TV and radio advertising Online advertising Press advertising Free poster sites Branding of collection receptacles Information stickers for collection receptacles Livery of collection vehicles Signage at drop off sites Signage on bring banks Signage on recycling a

1.0 Campaign Activities Develop individual activities Your communication methods cover a wide range of individual activities and once you have decided on your

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