1-5 Effective Communication and Public Relations - ILMC

ILMC Tool Box Series General industrial SeriesEffective Communication and Public shifting of management focus towards 'stakeholders' rather than 'shareholders'has lead to the change in business Communication and Public Relations . Public rela-tions which is defined to be the strategic management function in most cases is nowfocused on building and maintaining an impeccable corporate reputation. Until relatively recently in many countries environmental issues rated little more thanan afterthought as governments looked for ways to compete in the global market andprovide sufficient food and enlightened governments are anxious that industry does not to repeat the mis-takes made by the most developed countries and are working towards sustainableeconomic growth and environmental management. At the same time both governments and industries are increasingly attentive to theimage problems that can arise if a environmental considerations are PrinciplesTruth and honesty should be the foundation on which any Public Relations policyoperates.

ILMC Tool Box Series 1.5 General Industrial Series Effective Communication and Public Relations 1. Introduction The shifting of management focus towards 'stakeholders' rather than 'shareholders'

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  Introduction, Industrial, Communication, Effective, Public, Relations, Effective communication and public relations, Effective communication and public relations 1

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