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1 Slack Brand Guidelines Design elements

1 Slack Brand GuidelinesDesign elements2 Slack Brand GuidelinesDesign elementsHello. We re happy you re here3 Slack Brand GuidelinesTable of contentsTable of contentsSection 1: Defining our Brand 5 Who we are 6 How we describe the need for Slack 8 Brand values 10 Persona and personality 11 Voice and tone 13 Section 2: Design elements 16 The octothorpe 17 Our logo 18 Our logo (for small use) 19 Usage on backgrounds 20 One-color use 21 Logo misuse 22 Core colors 24 Secondary colors 25 Accessible color combinations 26 Typography: Lars

Solution Slack offers a new choice: a better way to work together by replacing email inside companies of all sizes; providing a place that connects their conversations, information and software. Result With Slack, we all have the power to do our best work— individuals, teams, organizations and even software.

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