Transcription of 10 Generating strategic options
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10 Generating strategic options
10 Generating strategic optionsOBJECTIVESThis chapter addresses the generation of strategic options based on the analysiscovered inprevious chapters. Chapter 18 covers the evaluation and selection of options . The discussion of the generation of strategic options is approached in three steps: The basis for achieving competitive advantage (Michael Porter s generic strategies). Exploring alternative strategic directions. Alternative methods to employ in pursuit of a strategic methodical approach suggested by Garry Johnson and Kevan Scholes has beenadapted by the authors and is shown in Chart Chapter 18 also explains the linkagebetween the portfolio and matrix analysiscovered in Chapter 8 and in this chapter.
two strategic options. The ge business/industry attractiveness screen with a three-by-three matrix is even more prescriptive, suggesting only one strategic direction is suitable in some cases. Matrix analysis is therefore a useful tool in helping to generate strategic options and Chart 10.1 Generating strategic options …
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