Transcription of 15.810 Course Introduction - MIT OpenCourseWare
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15.810 Course Introduction - MIT OpenCourseWare
Course Introduction marketing Management Prof. Natalie Mizik What is marketing ? marketing is the activity, set Everything starts with the customer of institutions, and processes Lou Gerstner, CEO of IBM 1993-2002for creating, communicating,delivering, and exchanging Creating shareholder wealth is not the offerings that have value forpurpose of the business. It is the reward customers, clients, partners,for creating customer value and society at large (AMA Tracy and Wiersemain CFO magazine2007) My own biggest mistake in the last 20 years was that sometimes I designed solutions for problems that people didn't marketing is an organizationalyet know they had. That's why some of function and a set of processesthe things that could've made a for creating, communicating, anddifference couldn't find a market delivering value to customers Bill Joy the Edison of the Internet and for managing customerrelationships in ways that benefit To achieve organizational goals by the organization and itsdetermining the needs and wants of stakeholders (AMA 2004) customersand delivering the desir
What is Marketing? Marketing is the activity, set “Everything starts with the customer” of institutions, and processes Lou Gerstner, CEO of IBM 1993-2002 for creating, communicating, delivering, and exchanging “Creating shareholder wealth is not the offerings that have value for purpose of the business. It …
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