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18 UBM 620 -CONSUMER BEHAVIOUR UNIT -I Answer: A …

18 UBM 620 -CONSUMER BEHAVIOUR Multiple Choice Questions: UNIT-I 1. Any individual who purchases goods and services from the market for his/her end-use is called a. Customer b. Purchaser c. consumer d. All these Answer: A 2. ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. a. consumer behavior b. consumer interest c. consumer attitude d. consumer perception Answer: B 3.

8. In terms of consumer behaviour; culture, social class, and reference group influ ences have been related to purchase and _____. a. Economic situations b. Situational influences c. Consumption decisions d. Physiological influences Answer: C 9.

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