Transcription of 2012 edition Pride & Ferrell - Designing attention …
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2012 edition Pride & Ferrell - Designing attention …
William M. PrideTexas A & M UniversityO. C. FerrellUnivesity of New MexicoPride & Ferrell2012 edition iiiJohn WangPart 1: Marketing Strategy and Customer relationships 11. An overview of strategic Marketing. 22. Planning, implementing, and Controlling Marketing Strategies 30 Part 2: environmental Forces and Social and ethical responsibilities 613. the Marketing environment 624. Social Responsibility and ethics in Marketing 92 Part 3: Using information, Technology, and Target Market Analysis 1275. Marketing Research and information Systems 1286. target Markets: Segmentation, evaluation, and Positioning 158 Part 4: Customer Behavior 1917. Consumer Buying Behavior 1928. Business Markets and Buying Behavior 2229. Reaching Global Markets 244 Part 5: Product decisions 27910. Product Concepts 28011. developing and Managing Products 30412. Branding and Packaging 32613. Services Marketing 354 Part 6: distribution decisions 38514. Marketing Channels and Supply-Chain Management 38615. Retailing, direct Marketing, and Wholesaling 422 Part 7: Promotion decisions 45716.
iv v Comstock Chapter 1: An Overview of Strategic Marketing 2 What is Finance? 1 development of Financial institutions and intermediaries 5 Nature and Functions of Money, 17
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