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2012 - McDonald's

McDonalD s Corporate responsibilit y anD sustainabilit y report 20121. Message from the Managing Director and Chief Executive Officer2. Our business3. Food and nutrition4. Sustainable supply chain5. Environmental responsibility6. Employment and training7. Community contribution8. External initiatives9. GRI IndexCONTENTSIn 2011 we celebrated 40 years of McDonald s in Australia. This milestone has given us the opportunity to reflect on our achievements over that time and marvel at the changes in our business and in our customers expectations and lattes, wraps, salads and muffins now popular menu items, the food range Australians enjoy at McDonald s has changed significantly in the last forty years. Traditional favourites such as the Big Mac and Cheeseburger remain as popular as ever but Australians appetite for variety continues to grow.

The first report was published in december 2006. This report primarily focuses on the activities and results achieved in 2011 and 2012 but it also includes highlights from previous years. All data and financial reporting is from the 2011 calendar year unless otherwise stated. The content of the report is limited to the activities and

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