Transcription of 2012 - McDonald's
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2012 - McDonald's
McDonalD s Corporate responsibilit y anD sustainabilit y report 20121. Message from the Managing Director and Chief Executive Officer2. Our business3. Food and nutrition4. Sustainable supply chain5. environmental responsibility6. Employment and training7. Community contribution8. External initiatives9. GRI IndexCONTENTSIn 2011 we celebrated 40 years of McDonald s in Australia. This milestone has given us the opportunity to reflect on our achievements over that time and marvel at the changes in our business and in our customers expectations and lattes, wraps, salads and muffins now popular menu items, the food range Australians enjoy at McDonald s has changed significantly in the last forty years. Traditional favourites such as the Big Mac and Cheeseburger remain as popular as ever but Australians appetite for variety continues to grow.
organisations, environmental organisations, business partners and media plus our customers who are demonstrating an increasing interest in our sustainability performance. Mcdonald’s in Australia is a franchise operation with almost three quarters of the restaurants owned and operated by Australian small business people. Each of these restaurant
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