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2015 China Luxury Market trends - bain.cn

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent2015 China Luxury Market trendsCan it rebound?Jan 20, 2016 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent2 SHA160120_China Luxury report 201 ..Source: Bain analysis Executive summaryIn 2015 , the China Luxury Market declined ~2% to ~113 billion RMB, impacted mostly by the slowdown in watches, men s wear and leather goods; North and Northeast regions were most impactedLFL store sales and traffic continued to decline, even among newly introduced brands, prompting store closures, cautious network expansion and increased focus on revamping core store networksOn the mainland, shopping malls and department store traffic continued to decline while the number of outlet malls continued to grow; overseas purchase destinations shifted: Japan, Korea (except during)

This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 160120_China luxury report 201 ... 2 Source: Bain analysis

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