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2018 Annual Report - pg.com

2018 Annual Report (1) Diluted net earnings per common share are calculated based on net earnings attributable to procter & gamble . (2) These results exclude net sales in Corporate. (3) North America includes the United States, Canada and Puerto STATEMENTS IN THIS Annual Report , including estimates, projections, objectives and expected results, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are generally identified by the words believe, expect, anticipate, intend, opportunity, plan, project, will, should, could, would, likely and similar expressions. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including the risks and uncertainties discussed in Item 1A Risk Factors of this Annual Report .

iv • The Procter & Gamble Company Five Measures of Noticeable Superiority P&G is creating and extending competitive advantage through superior product performance, packaging, brand …

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