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2019 True-Luxury Global Consumer Insight

Mono-Brand Stores Online Keeps Growing Influencers Social Media Stabilizing New and Emerging Mix & Match Customization 10 9 8 7 6 5 4 3 2 1 11 12 Awareness reaches ~90%, 50% of True-Luxury consumers purchasing collaborations and special editions, driven by Chinese (62%) and younger generations (67% Gen. Z, 60% Millennials)

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  Brand, Awareness

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