Transcription of 2020 FORECASTING REPORT
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2020 FORECASTING REPORT
2020 FORECASTING REPORTThe Outdoor Consumer SegmentsIntroductionThe Five Macro-Shifts 1. Rise of Millennials and Aging Boomers 2. Urban Migration 3. Obesity 4. Heightened Attention on Health 5. Hispanic/Latino Growth Summary and OpportunitiesMethodology and Sources 34 5 10 14 18 23 28 30 TABLE OF CONTENTSTHE ACHIEVERE verything Outdoors | Performance-driven | Engagement at its fullestPERCENT OF THE OUTDOOR CONSUMER POPULATIONSPEND PER YEAR ON OUTDOOR EQUIPMENTHOURS SPENT OUTSIDE PER WEEK10%$79927 THE OUTDOOR NATIVETHE URBAN ATHLETETHE ATHLEISURISTTHE SIDELINERTHE COMPLACENTH ighly Involved | Experience-driven | EstablishedAthletic | Competitive | StressedAdventure Seeking | Aspirational | Moderate engagement Lessened Involvement | Inhibited | InterestedExcluded | Unmotivated |
Nature tourism is a popular pastime, as Boomers relax outside or explore the natural world in RVs or via prefab luxury-camping experiences. This older generation is becoming increasingly health and fitness conscious, joining fitness programs, taking advantage of fitness-tracking technologies, such as Fitbit and Lumo Lift, and using the
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