Transcription of 2020 GLOBAL TRENDS 2020
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UnderstandingComplexityGLOBAL TRENDS2020 IPSOS GLOBAL TRENDS 2020 ACKNOWLEDGEMENTSI psos GLOBAL TRENDS is very much a team effort. Thank you very much to all the authors for their insightful points of view. Thank you also to all the editors, designers, proofreaders, operations and analytics teams who worked to create another great edition of Ipsos GLOBAL let us know what you think, and what you d like to see in future UK TRENDS and Futures publication is printed on Revive Uncoated , manufactured from FSC Recycled, made of 100% post-consumer waste. The hard-wearing cover is made from cellogreen , an over-lamination film product based on cellulose diacetate unlike other laminated papers, it s sustainable, biodegradable and Foreword06 Our theory of change08 Macro forces3 Ipsos GLOBAL Trends82 Alone in the dark noise84 Spend, spend, spend trouble on the financial horizon86 Everyone and no one: the question of environmental responsibility88 The data paradox: authenticity will prevail90 Can technology ever help trust?
are interested in populism, brand building, climate change, politics or social issues, you will find useful insights here. Using advanced analytics and expert analysis on this huge data set, we have identified 12 trends and 36 values that will dominate the world in the 2020s. • Climate emergency and antagonism • A world divided by its values
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