Transcription of 6 MINI NEW BUSINESS CASE SHEETS - Forth
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6 mini NEW BUSINESS case SHEETS . > // THIS CHECKLIST IS PART 1. 2. 3. OF THE INNOVATION EXPEDITION, BY GIJS VAN WULFEN. THIS IS THE CUSTOMER FRICTION THIS IS OUR NEW concept THIS IS THE BENEFIT FOR. CHECK IT OUT ON THE CUSTOMER. WHAT IS THE SITUATION? TARGET GROUP WHY WILL THE CUSTOMER. CHOOSE THIS concept ? WHAT IS THE NEED? DESCRIPTION OF THE. NEW concept WHO ARE OUR COMPETITORS? WHAT IS THE FRICTION? NEW TO US, NEW TO THE MARKET, WHAT'S OUR POSITIONING? NEW TO THE WORLD? HOW WAS OUR concept . NEW concept FOR AN EXISTING RATED IN TESTS? OR NEW MARKET? HOMECOMING. EXPEDITION. THE INNOVATION. A VISUAL TOOLKIT TO START INNOVATION. 4. 5. 6. WE CAN PRODUCE IT THIS IS WHAT WE GET WE WILL CONTINUE IN THIS WAY.
1. this is the customer friction what is the situation? what is the need? what is the friction? 6 mini new business case sheets 2. this is our new concept
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