Transcription of 7 FINANCIAL ANALYSIS AND INTERPRETATION
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7 FINANCIAL ANALYSIS AND INTERPRETATION
-.,7 FINANCIAL ANALYSIS ANDINTERPRETATIONI ntroductionSome ProblemsHow to ProceedFinancial Ratios-Sales-Profitability-Asset Management- FINANCIAL Structure-Liquidity Management-Expense AnalysisDuPont s Profitability ModelSources and Uses of FundsPercentage and Trend AnalysisComparative AnalysisFundamental AnalysisSummaryIntroductionFinancial ANALYSIS is the process of taking accounting and other FINANCIAL data andorganising them into a form which reveals a firm s strengths and weaknesses. Byhighlighting these areas, the users of FINANCIAL information can then make moreinformed decisions about the ANALYSIS undertaken will depend upon the needs of the user.
carrying out any financial analysis, a clear statement of the needs and objectives of the user must be made. ... Chapter 7: Financial Analysis and Interpretation 113
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