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81. Sport and Globalisation

1 Sport AND Globalisation ENTRY FOR: Sport AND DEVELOPMENT WEB-BASED PLATFORM, SWISS ACADEMY FOR DEVELOPMENT, SWITZERLAND Professor Joseph Maguire, Co-Director, Centre for Olympic Studies and Research Past-President, RC27/ISA, International Sociology of Sport Association School of Sport & Exercise Sciences Loughborough University Leicestershire LE11 3TU, UK P: +44 (0) 1509 223328 F: +44 (0) 1509 226301 E: W: 2 Sport AND Globalisation Modern Sport is bound up in a global network of interdependency chains that are marked by global flows and uneven power relations. Consider the consumption of sports events. People across the globe regularly view satellite broadcasts of English Premier League and European Champions League matches. In these games the best players drawn from Europe, South America and Africa perform.

multinational corporations such as Adidas and Nike and hand-stitched, in the case of soccer balls, in Asia using child labour. This equipment is then sold, at significant profit, to a mass market in the towns and cities of North America and Europe. Several transnational corporations are involved in the production and consumption phases of

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