Transcription of 9 Conducting Visual Arguments - Higher Education …
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9 Conducting Visual Arguments - Higher Education …
1659 Conducting VisualArgumentsIn today s visually oriented culture, Arguments increasingly use photographs,drawings, graphics, and innovative page and text design for persuasive effect. Aswe shall see, visuals can enhance the logos, pathos, and ethosof an argument bysupporting or clarifying an argument s logical core, moving audiences imagina-tively and emotionally, or enhancing the writer s credibility and authority. Theycan also substantially enliven a writer s argument, keeping readers hooked andengaged. In this chapter, we ask you to explore with us the enormous rhetoricalpotential of Visual elements in Arguments , particularly the way that Visual andverbal elements can collaborate to achieve persuasive visuals in Arguments also poses challenges.
165 9 Conducting Visual Arguments In today’s visually oriented culture, arguments increasingly use photographs, drawings, graphics, and innovative page and text design for persuasive effect.
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