Transcription of 9 Conducting Visual Arguments - Higher Education …
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9 Conducting Visual Arguments - Higher Education …
1659 Conducting VisualArgumentsIn today s visually oriented culture, Arguments increasingly use photographs,drawings, graphics, and innovative page and text design for persuasive effect. Aswe shall see, visuals can enhance the logos, pathos, and ethosof an argument bysupporting or clarifying an argument s logical core, moving audiences imagina-tively and emotionally, or enhancing the writer s credibility and authority. Theycan also substantially enliven a writer s argument, keeping readers hooked andengaged.
Chapter 9 Conducting Visual Arguments 167 in eye-catching and meaningful ways. In choosing type, you need to consider the typeface or font style, the size of the type, and formatting options.
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