Transcription of 9 Conducting Visual Arguments - Higher Education | Pearson
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9 Conducting Visual Arguments - Higher Education | Pearson
1659 Conducting VisualArgumentsIn today s visually oriented culture, Arguments increasingly use photographs,drawings, graphics, and innovative page and text design for persuasive effect. Aswe shall see, visuals can enhance the logos, pathos, and ethosof an argument bysupporting or clarifying an argument s logical core, moving audiences imagina-tively and emotionally, or enhancing the writer s credibility and authority. Theycan also substantially enliven a writer s argument, keeping readers hooked andengaged. In this chapter , we ask you to explore with us the enormous rhetoricalpotential of Visual elements in Arguments , particularly the way that Visual andverbal elements can collaborate to achieve persuasive visuals in Arguments also poses challenges.
Chapter 9 Conducting Visual Arguments 169 4. Use layout and spacing to indicate the importance of items and to empha-size key ideas. Because Western readers read from left to right and top to
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