Transcription of A CASE STUDY ON MCDONALD’S SUPPLY-CHAIN IN INDIA
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A CASE STUDY ON MCDONALD’S SUPPLY-CHAIN IN INDIA
Asia Pacific Journal of Marketing & Management Review_____ ISSN 2319-2836 (1), January (2013) Online available at 112 A CASE STUDY ON MCDONALD S SUPPLY-CHAIN IN INDIA KSHITIZ SHARMA Assistant Professor at Alliance School of Business, Bengaluru _____ ABSTRACT McDonald s is the world leader in QSR. Their presence in 118 countries with 33,000 restaurants glorifies its position as world leader and as fast food giant. This huge network is not easy to manage where guest expectations are clean, hygienic, tasty and quick food every time.
Asia Pacific Journal of Marketing & Management Review_____ ISSN 2319-2836 Vol.2 (1), January (2013) Online available at indianresearchjournals.com 112 A CASE STUDY ON MCDONALD’S SUPPLY-CHAIN IN INDIA KSHITIZ SHARMA
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