A comprehensive study on innovation in the …

AutomotiveA comprehensive study on innovation in theautomotive industryContentsExecutive Summary 4 Oliver Wyman s Car innovation 2015 studyMegatrends: innovation Focus 6 Envision the long-term chances of innovationsCars for an aging populationNew cars for megacitiesDetermine your individual innovation focusTechnology: innovation Potentials 10 Recognize technology chances and manage the risks Car innovation 2015 technology roadmapChances of and threats to hybrid power trainsChoose and manage the right innovation projectsCustomer: innovation Acceptance 14 Include the customer s perspectiveWhy innovations fail in the eye of customersAssessing the take rate of optional equipmentBuild customer understandingBusiness: innovation Economics 18 Keep the system from collapsingBasic figures on R&DThe chances of low-cost designsInnovate your assembly conceptDevise R&D activities to meet the cost agendaStrategy and Organization: innovation Management 22 Create an innovation Strategy Framework that suits your needsOEM example: Architectural revolutionizer Supplier example: System connector Check your innovation Strategy Framework Ten success factorsAreas of action for innovation managersInnovation Consulting 30 Five consulting services in innovation management3 IntroductionThe changing role of innovationsin the automotive i

3 Introduction The changing role of innovations in the automotive industry Dear Reader, In 2001, Mercer Management Consulting (now Oliver Wyman) published a comprehensive

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