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A critical analysis of Customer Relationship management from strategic perspective Jayashree Senior Lecturer Faculty of management Multimedia University Cyberjaya, Malaysia. Somayeh Shojaee Faculty of management Multimedia University Cyberjaya, Malaysia. Solmaz Pahlavanzadeh Faculty of management Multimedia University Cyberjaya, Malaysia. Customer Relationship management (CRM) is the collection of Processes, people and technology that seeks to find costumers of organizations. CRM develops customers retention and Relationship . Progress in Information Technology and organizational changes in Customer -centric procedures have positive effect in the development of CRM. Organizations which implement CRM successfully, will gain Customer loyalty and profitability.
A critical analysis of Customer Relationship Management from strategic perspective Dr.Sreenivasan Jayashree Senior Lecturer Faculty of Management
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