A factor analysis on product attributes for Consumer ...

SHIV SHAKTI. International Journal in Multidisciplinary and Academic Research (SSIJMAR). Vol. 2, No. 2, March-April (ISSN 2278 5973). A factor analysis on product attributes for Consumer buying behavior of male cosmetics in Pune City Prof. Siddharth Shriram Shimpi1. Dr. D. K. Sinha2. Abstract The present study investigates and evaluates product attribute variables' which affects Consumer buying behaviour of male cosmetics products in Pune city. The study was conducted during January 2010 to July 2012 in Pune city. A questionnaire was developed and distributed to Pune male consumers aged 20 to 50 years by using convenience sampling technique.

3 www.ssijmar.in services.” Consumers buying behaviour is a complex phenomenon with a number of factors that affect their behaviour when they involve themselves with buying process.

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  Product, Analysis, Factors, Consumer, Attribute, Buying, Factor analysis on product attributes, Consumers buying

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