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A Feasibility Study for a Quick-Service Restaurant in ...

A Feasibility Study for a Quick-Service Restaurant in Chengdu, China by Hui Guo A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Hospitality and Tourism Brian Bergquist , The Graduate School University of Wisconsin-Stout June, 2006 The Graduate School University of Wisconsin-Stout Menomonie,WI Author: Guo, Hui Title: A Feasibility Study for a Quick-Service Restaurant in Chengdu, China Graduate Degree/ Major: MS Hospitality and Tourism Research Adviser: Brian Bergquist, MonthNear: June, 2006 Number of Pages: 59 Style Manual Used: American Psychological Association, 5th edition ABSTRACT The purpose of the Study is to determine the Feasibility of opening a fast- food Restaurant selling toufunao in Jingyang living area, Wuhou District in the city of Chengdu. Toufunao is a local food extremely popular in the city of Leshan in Sichuan Province of China, but toufunao hasn't enjoyed the same popularity as other types of Leshan food have in Chengdu.

type of food originated from, is added to the names of certain boboji places as an indicator of the genuineness of the food and a brand to attract customers. The price of boboji on Chengdu market is 6.25 cents per skewer, and is mainly sold on a shabby food stands and served on shabby tables in the open air on the streets. Despite the unpleasant

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  Study, Food, Served, Feasibility, Sold, Feasibility study

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