A Global Ranking of Soft Power

A Global Ranking of soft Power 2019 Designed by Portland's in-house Content & Brand and Author 7 Contributors 10 Executive Summary 14 IntroductionWhat s past is prologueSmall is beautiful The 2019 soft Power 3026 Methodology of the indexObjective dataSubjective dataChanges, limitations, and shortcomings 36 Results and analysisThe top fiveAmerican soft Power after Trump Joseph S. Nye, Jr., Harvard UniversityThe remaining top ten Is soft Power enough? A realist s perspective from the Little Red Dot" Bilahari Kausikan, National University of SingaporeBreaking down the objective dataBreaking down the resultsThe soft Power of government innovation Adrian Brown, Centre for Public ImpactThe Asia soft Power 10 Making (limited) inroads James Crabtree, Lee Kuan Yew School of Public PolicyCONTENTS74 soft Power in a digital first worldPublic diplomacy and our digital future Jay Wang, USC Center on Public DiplomacyEverybody at the table: Transnational digital cooperation Fadi Chehad , USC Center on Public DiplomacyWith a little help from my friends: Reviving Sri Lankan tourism Portland case study Short circuit: What will artificial intelligence mean for diplomacy?

Power 30 report, the importance of soft power as a tool of foreign policy has remained constant. As governments grapple with a volatile international political landscape and look to adjust their foreign policy strategies accordingly, they will need to re-evaluate their current approach to generating and leveraging soft power. The first

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