Transcription of A POSSIBLE MODEL FOR MEASURING THE SERVICES QUALITY …
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A POSSIBLE MODEL FOR MEASURING THE SERVICES QUALITY …
CCI3 ECONOMY AND MANAGEMENT. A POSSIBLE MODEL FOR MEASURING THE SERVICES QUALITY IN. hospitality branch . Doriana Dumitrela Morar, PhD. Student, Ioan Pl ia , Prof., PhD, Babe -Bolyai . University of Cluj-Napoca Abstract: Based on a better forecasting and response to customers' needs, the companies compete with each in order to provide superior value. Recognizing customers as seekers for solutions for their problems and for values that result from the use of what they buy, it is fundamental for the long-term business viability. The way in which a company defines its business, and the way in which it desires to build its market image, depends on the understanding of this issue.
CCI3 ECONOMY AND MANAGEMENT 12 A POSSIBLE MODEL FOR MEASURING THE SERVICES QUALITY IN HOSPITALITY BRANCH Doriana Dumitrela Morar, PhD. Student, Ioan Plăiaș, Prof., PhD, ”Babeș-Bolyai” University of Cluj-Napoca
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