Transcription of A Public Health Communication Planning Framework
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A Public Health Communication Planning Framework
LEARNINGOBJECTIVESBy the end of this chapter, the reader will be able to: Understand how Health Communication fits into the broaderecological model. Select an overall approach to Planning . Identify the key elements of each core strategy based on bestpractices. Identify stakeholder partnerships for a Communication intervention. Create a macro plan for a Health Communication : Health Communication INTHE ECOLOGICAL MODELR eferring back to the ecological model in Chapter 1, ourhealth is affected by our physical environment and limitingor enabling factors created by our society, as well as our ownbehavior and biology. Reciprocally, our physical conditionand behavior affect the Health and social welfare of others,and we obviously affect the physical environment.
AN OVERALL APPROACH TO PLANNING: BIG WHEEL KEEP ON TURNING Health communication planning, execution, and evaluation are often depicted together as a circle to emphasize the ongo-
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