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A Publication of the American Management Association for ...
THE PRESIDENTA Publication of the American Management Association for members of the Presidents Association The CEO s Role inStrategic PlanningBy A. Paul Bradley, Jr. What is my role in the strategic planningprocess? In my over ten years of speaking at seminarsand roundtables for CEOs, I have heard thisquestion countless times. It seems that allpresidents know they should lead the planningprocess, but few are clear about what this result is that for some CEOs and theirmanagement teams, the planning process is a poorand destructive rather than creative CEO, should you be the facilitator ofretreat sessions? Should you let the team planalone? Should you sit in but remain totally silentor, if not, when and on what topics should youspeak up? These are perplexing questions. Let meshare with you my personal point of view on theseissues based on my 20 years experience as aplanning participant, CEO, and consultant-facilitator of strategic planning are three phases to planning:preparation, the creative thinking process, andimplementation.
T HE P RESIDENT A Publication of the American Management Association for Members of the Presidents Association Œ Œ Œ Œ Œ Œ The CEO’s Role in Strategic Planning
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