A Qualitative Framework for Collecting and Analyzing Data ...

1 Article A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research Anthony J. Onwuegbuzie, PhD Sam Houston State University Huntsville, Texas Wendy B. Dickinson, PhD Ringling College of Art and Design City, State Nancy L. Leech, PhD University of Colorado Denver Annmarie G. Zoran, PhD Higher Education Centre Novo mesto and University of South Florida 2009 Onwuegbuzie. This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstract Despite the abundance of published material on conducting focus groups, scant specific information exists on how to analyze focus group data in social science research. Thus, the authors provide a new Qualitative Framework for Collecting and Analyzing focus group data.

and Robert Merton, who are credited with formalizing the method of focus groups (Madriz, 2000), used focus group methods to conduct a government-sponsored study to examine media effects on attitudes towards the involvement of the United States in World War II (Merton, 1987).

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