Transcription of A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING …
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A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING …
2018 JETIR April 2018, Volume 5, Issue 4 (ISSN-2349-5162) JETIR1804008 Journal of Emerging Technologies and Innovative Research (JETIR) 35 A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES MREDU GOYAL RESEARCH SCHOLAR, DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF RAJASTHAN ABSTRACT: The new internet sensation SOCIAL MEDIA MARKETING has considerably influenced the world of MARKETING . Introduction of various new tools and the tremendous increase of the internet user base in the last decade along with easier internet access gave the big push. It has brought information on the fingertips of people ranging from news to promotional videos.
Rodney Graeme Duffett (2017) examines the influence of interactive social media marketing communications on teenagers‟ cognitive, affective and behavioral attitude components in South Africa. The paper also studies the impact of a number of additional factors such as
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