Transcription of A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING …
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A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING …
2018 JETIR April 2018, Volume 5, Issue 4 (ISSN-2349-5162) JETIR1804008 Journal of Emerging Technologies and Innovative Research (JETIR) 35 A REVIEW OF LITERATURE ON SOCIAL MEDIA MARKETING STRATEGIES MREDU GOYAL RESEARCH SCHOLAR, DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF RAJASTHAN ABSTRACT: The new internet sensation SOCIAL MEDIA MARKETING has considerably influenced the world of MARKETING . Introduction of various new tools and the tremendous increase of the internet user base in the last decade along with easier internet access gave the big push.
Social media marketing strategy usually emphasize on efforts to create content that attracts attention and encourages users to share it with their social networks. Concept of Social Media Marketing Social media marketing consists of an attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.
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