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1A STRUCTURED APPROACH TO PRESENTING THESES: notes FOR students AND THEIR SUPERVISORS by Chad Perry (revised on )A slightly shortened version of this paper has been published as Perry, C 1998, A structuredapproach for PRESENTING research theses , Australasian Marketing Journal, vol. 6, no. 1, pp. 63-86. An updated, electronic version is available from the author at < >.AbstractThis paper addresses the problem: how should a postgraduate research student in marketing ora similar field (and his or her supervisor) present the thesis? The structure developed providesa starting point for understanding what a thesis should set out to achieve, and also provides abasis for communication between a student and his or her supervisor. Firstly, criteria forjudging a PhD thesis are reviewed and justification for its structure is provided.
1 A STRUCTURED APPROACH TO PRESENTING THESES: NOTES FOR STUDENTS AND THEIR SUPERVISORS by Chad Perry (revised on 3.11.02) A slightly shortened version of this paper ...
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