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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN …

International Research Journal of Business and MANAGEMENT IRJBM ISSN 2322-083X IRJBM ( ) December 2013 - Volume No VI Global Wisdom Research Publications All Rights Reserved. 1 A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS Anbuoli Faculty, Department of MANAGEMENT Studies, Anna University Regional Centre Madurai, Madurai, Tamil Nadu - India Assistant Professor, Bharath Niketan Engineering College, Theni, Tamilnadu - India ABSTRACT Customers are the focal point in the development of successful marketing strategy.

Customer Relationship Management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime value.Banking sector is a customer-oriented servicewhere the customer is the KEY focus.

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The Review of Modern Management Theories

irjbm.org

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Front Office Management - Tutorialspoint

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cannabis.ny.gov

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www.cs.uic.edu

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files.consumerfinance.gov

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www.sdccd.edu

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