A STUDY ON CUSTOMER’S ATTITUDE AND PERCEPTION …

A STUDY ON customer 'S ATTITUDE AND PERCEPTION TOWARDS. DIGITAL food APP SERVICES. Dr. Neha Parashar1 Ms. Sakina Ghadiyali2. ABSTRACT. Services are intangible products where in there cannot be any transfer of possession or ownership, and they cannot be sold but come into existence at the time they are consumed or bought. Services cannot be stored or transported. Eg: accounting, banking, cleaning, consultancy, education, etc. Digital services on the other hand are services that are anything that can be delivered through an information infrastructure such as the internet, in various forms applications, web pages, social media, etc.

Indian Food App Scenario With all the boom in digital industry across the globe, it’s had its impact on the Indian economy too. The online food ordering firms have sprouted up in bulk. The market size of food in India is expected to reach Rs. 42 lakh crore by 2020, reports BCG. Presently, the Indian food market is around $350 billion.

Loading..

Tags:

  Customer, Food, Perceptions, Attitudes, Customer s attitude and perception

Information

Related search queries