Transcription of A STUDY ON SALES PROMOTION ACTIVITIES OF …
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A STUDY ON SALES PROMOTION ACTIVITIES OF …
A STUDY ON SALES PROMOTION ACTIVITIES OF VOLKSWAGEN. INDIA WITH REFERENCE TO ABRA MOTORS PVT. LTD. A PROJECT REPORT. Submitted in partial fulfillment of the Requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION. Submitted by NOOR ASIK AHAMED MARAIKAR. REG NO:711600281. Under the guidance of BALAJI. MBA., , PGDIB., Ph. D. Assistant Professor Full Time- Measi Institute of Management (Affiliated to the University of Madras). Chennai-600 014. JULY-2017. 1. MEASI INSTITUTE OF MANAGEMENT. (Affiliated to University of Madras). #87, Peters Road, Royapettah, Chennai-600 014. BONAFIDE CERTIFICATE. This is to certify that the project report titled A STUDY ON SALES PROMOTION . ACTIVITIES OF VOLKSWAGEN INDIA WITH REFERENCE TO ABRA.
INTRODUCTION 1.1 SALES PROMOTION Sales promotion is the process of persuading a potential customer to buy the ... displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that ...
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