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A Study on the Factors Influencing Investors Decision in ...

117 Amity Journal of FinanceVolume 1 Issue 1 2016 AJFADMAAA mity Journal of Finance1(1), (117-130) 2016 ADMAAA Study on the Factors Influencing Investors Decision in Investing in Equity Shares in Jaipur and Moradabad with Special Reference to GenderJeet SinghMahamaya Government Degree college , Bijnor, Uttar Pradesh, India&Preeti YadavAmity University Rajasthan, Jaipur, Rajasthan, India(Received: 14/12/2015; Accepted: 14/06/2016)AbstractThe present Study tries to find out the Factors that have major influence on the share investment decisions of a sample of 100 Investors in Moradabad city of Uttar Pradesh. Revolution in the finance industry is brought about through the advent and evolution of behavioural finance.

Mahamaya Government Degree College, Bijnor, Uttar Pradesh, India & Preeti Yadav Amity University Rajasthan, Jaipur, Rajasthan, India (Received: 14/12/2015; Accepted: 14/06/2016) Abstract The present study tries to find out the factors that have major influence on the share investment decisions

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