Transcription of A Study on the Impact of Customer Lifetime Value …
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A Study on the Impact of Customer Lifetime Value …
A Study on the Impact of Customer Lifetime Value on Shareholder Value in taiwan 's Credit Card Market Chen Chang, PhD, Lecturer, Department of Public Finance, Jinwen University of Science and Technology, taiwan ABSTRACT. It has been a difficult but critical subject, academically and practically, for a public corporation to estimate Customer Lifetime Value (CLV) by way of sorting out and interpreting open information in stock market. taiwan and its credit card market are selected to explore above topic in this paper. The prospective link between CLV and shareholder Value is distinguished to help management and academics to assess CLV comprehensively. INTRODUCTION. The goal of the company is to deliver Value to investors (Knight, 1998). According to Fornell (2000), in 1970 the book Value for the companies in the Dow Jones Industrial Average accounted for about 50 percent of their market Value .
The Journal of Human Resource and Adult Learning Vol. 4, Num. 2, December 2008 25 A Study on the Impact of Customer Lifetime Value on Shareholder Value in Taiwan’s Credit Card Market Chen Chang, PhD, Lecturer, Department of Public Finance,
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