A Survey of the Effect of Social Media Marketing on Online ...

Journal of Service Science and Management, 2014, 7, 368-376 Published Online October 2014 in SciRes. How to cite this paper: Mohammadpour, A., et al. (2014) A Survey of the Effect of Social Media Marketing on Online Shop-ping of Customers by Mediating Variables. Journal of Service Science and Management, 7, 368-376. A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables Alireza Mohammadpour1, Taher Roshandel Arbatani2, Tahmoures Hassan Gholipour3, Fereshteh Farzianpour4*, Shadi Hosseini1 1 Department of Management, University of Tehran Kish International Campus, Tehran, Iran 2 Department of Media Management, Tehran University, Tehran, Iran 3 Department of Management, Tehran University, Tehran, Iran 4 Department of Health Management and Economics, School of Public Health, Tehran University of Medical Sciences, Tehran, Iran Email: Received 7 September 2014; revised 2 October 2014; accepted 25 October 2014 Copyright 2014 by authors and Scientific Research Publishing Inc.

Sep 07, 2014 · vides the opportunity of reducing the costs and increasing profit and it is effective on many performance fields in organizations. Social media marketing as a developing phenomenon plays an important role in the tendency of e-shopping of customers. Also, there are a few studies regarding the effect of social media marketing on e -

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  Social, Media, Performance, Marketing, Social media marketing, Of social media marketing

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