A Survey of the Factors Influencing Investment Decisions ...

International Journal of Humanities and Social Science Vol. 4 No. 4 [Special Issue February 2014] 92 A Survey of the Factors Influencing Investment Decisions : The Case of Individual Investors at the NSE Ambrose Jagongo PhD Lecturer Vincent S. Mutswenje PhD student School of Business Kenyatta University Abstract Individual investments behaviour is concerned with choices about purchases of small amounts of securities for his or her own account. Investment Decisions are often supported by decision tools. It is assumed that information structure and the Factors in the market systematically influence individuals Investment Decisions as well as market outcomes.

Investment decisions are made by investors and investment managers. Investors commonly perform investment analysis by making use of fundamental analysis, technical analysis and judgment. Investment decisions are often supported by decision tools. It is assumed that information structure and the factors in the market systematically

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