Transcription of A Wine Marketing Plan That Supports Cash Flow
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A Wine Marketing Plan That Supports Cash Flow
Cornell Horticultural Business Management and Marketing ProgramCornell Horticultural Business Management and Marketing ProgramA wine Marketing plan that Supports Cash FlowByJerry WhiteDepartment of Applied Economics and Management,Cornell UniversityCornell Horticultural Business Management and Marketing ProgramWho needs a Marketing plan ? Start-up firms (as a part of a complete business plan ) Existing firms that are considering major expansion Firms that need to access outside capital In these situations, a business plan with a well developed Marketing plan is useful, even essential, to communicate clearly with bankers, financial advisors, and/or potential outside investorsCornell Horticultural Business Management and Marketing ProgramGoal of Presentation To provide a framework for you to organize your thoughts and decisions about the Marketing plan so that you can survive the cash flow problem associated with investing in a new winery.
A Wine Marketing Plan That Supports Cash Flow By Jerry White Department of Applied Economics and ... •Target market, product mix, ... of total revenue in the income in the business plan in the “Timeline and Strategies” investment analysis.
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