Transcription of ADR (Average Daily Rate) - STR
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ADR (Average Daily Rate) - STR
( ) +1 (615) 824 8664 ( ) +44 (0)20 7922 1930 ADR ( average Daily Rate) A measure of the average rate paid for rooms sold, calculated by dividing roomrevenue by rooms sold. ADR = Room Revenue / Rooms SoldADR (Rate) Index The ADR Index measures a hotel s ADR performance relative to an aggregated grouping of hotels ( , competitive set, market, submarket/tract). An ADR Index of 100 equals fair share of ADR, compared to the aggregated group of hotels. An ADR Index greater than 100 represents more than a fair share of the aggregated group s ADR performance. Conversely, an ADR Index below 100 reflects less than a fair share of the aggregated group s ADR performance. To calculate an ADR Index: (Hotel ADR / Aggregated group of hotels ADR) x 100 = ADR Index Fair share can be thought of as the subject hotel s piece of the pie in the market.
(U.S.) +1 (615) 824 8664 • www.STR.com • www.STRglobal.com • (U.K.) +44 (0)20 7922 1930 ADR (Average Daily Rate) –– A measure of the average rate paid for rooms sold, calculated by dividing roomrevenue by rooms sold. ADR = Room Revenue / Rooms Sold
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