ADR (Average Daily Rate) - STR, Inc

( ) +1 (615) 824 8664 ( ) +44 (0)20 7922 1930 ADR ( average Daily Rate) A measure of the average rate paid for rooms sold, calculated by dividing roomrevenue by rooms sold. ADR = Room Revenue / Rooms SoldADR (Rate) Index The ADR Index measures a hotel s ADR performance relative to an aggregated grouping of hotels ( , competitive set, market, submarket/tract). An ADR Index of 100 equals fair share of ADR, compared to the aggregated group of hotels. An ADR Index greater than 100 represents more than a fair share of the aggregated group s ADR performance.

(U.S.) +1 (615) 824 8664 • www.STR.com • www.STRglobal.com • (U.K.) +44 (0)20 7922 1930 • Asset Manager –– Hotel asset management is the fiduciary responsibility of managing the lodging investment to meet the

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  Rates, Daily, Average, Average daily rate

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