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Advanced Materials and Applications - Elsevier

EBOOKA dvanced Materials and Applications : Tackling New R&D and Engineering Challenges TABLE OF CONTENTSI ntroduction 31. Faster, Stronger and More Sustainable 42. Long-term Success and Profitability 73. A Worthy Investment 94. Tackling Key Challenges 135. Fueling Innovation With Insights 156. Putting Customer Value First 197. Harnessing Expertise for Technical Feasibility 238. What s Next for Advanced Materials ? 26 TABLE OF CONTENTSA dvanced Materials and Applications : Tackling New R&D and Engineering Challenges INTRODUCTIONLike composites to the Boeing Dreamliner or Gorilla Glass to the Smartphone, the application of an Advanced material may be the key to revolutionizing a product line.

challenge differently than others, digging deeper into the value proposition of their products and adapting strategic processes to select the markets they pursue. A practical example of this effort is a tactic known as “strategic segmentation”—a structured process in 20 6. PUTTING CUSTOMER VALUE FIRST

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