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ADVANCED STRATEGIC MANAGEMENT - …
Pentti Malaska & Karin Holstius, 2003 1 SCANNING FOR THE FUTURE FFRC & FFA International Seminar Turku School of Economics and Business Administration Turku, June 5-6, 2003 Workshop III: Business environment ADVANCED STRATEGIC MANAGEMENT Prof. Karin Holstius and Prof. Pentti Malaska STRATEGIC = IMPORTANT (Oxford English Dictionary) INTRODUCTION We explore the role of visionary MANAGEMENT in general STRATEGIC MANAGEMENT thus continuing our previous research (Malaska & Holstius, 1999). We have called the presentation ADVANCED Strate-gic MANAGEMENT because of the importance we give to visionary MANAGEMENT as part of general STRATEGIC MANAGEMENT , and we approach the issue from two directions: SCHOLARLY, and PRAGMATIC, from from MANAGEMENT & foresight consultancy and research education experience Our hypothesis - well supported by MANAGEMENT literature - is that visionary thinking
© Pentti Malaska & Karin Holstius, 2003 2 Another hypothesis of our work is that changes in strategic management which can be perceived since the 1960s stem from the necessity to change companies by strategic management, due to the
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