Transcription of ADVANCED STRATEGIC MANAGEMENT - …
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ADVANCED STRATEGIC MANAGEMENT - …
Pentti Malaska & Karin Holstius, 2003 1 SCANNING FOR THE FUTURE FFRC & FFA International Seminar Turku School of Economics and Business Administration Turku, June 5-6, 2003 Workshop III: Business environment ADVANCED STRATEGIC MANAGEMENT Prof. Karin Holstius and Prof. Pentti Malaska STRATEGIC = IMPORTANT (Oxford English Dictionary) INTRODUCTION We explore the role of visionary MANAGEMENT in general STRATEGIC MANAGEMENT thus continuing our previous research (Malaska & Holstius, 1999). We have called the presentation ADVANCED Strate-gic MANAGEMENT because of the importance we give to visionary MANAGEMENT as part of general STRATEGIC MANAGEMENT , and we approach the issue from two directions: SCHOLARLY, and PRAGMATIC, from from MANAGEMENT & foresight consultancy and research education experience Our hypothesis - well supported by MANAGEMENT literature - is that visionary thinking represents an essential element of ADVANCED STRATEGIC
© Pentti Malaska & Karin Holstius, 2003 2 Another hypothesis of our work is that changes in strategic management which can be …
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