Transcription of ADVERTISING STANDARDS AND GUIDELINES
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ADVERTISING STANDARDS AND GUIDELINES
ABC TELEVISION NETWORK. ADVERTISING . STANDARDS AND GUIDELINES . ABC, Inc. DEPARTMENT OF BROADCAST STANDARDS AND PRACTICES. 2016. Page 1. TABLE OF CONTENTS. 3-5 Introduction Overview Role of Department of Broadcast STANDARDS and Practices General STANDARDS Procedures 5-7 Alcoholic Beverages 7 American Flag (See also Public Symbols ). 7-8 Animals 8 Billboards 8-9 Chairman's Messages in Sporting Events 9-10 Challenges Competitive Challenges to ADVERTISING on the Network 11-15 Claim Substantiation (See also Comparative ADVERTISING , Product Demonstrations ). 16 Community Sensibilities 16-18 Comparative ADVERTISING (See also Claim Substantiation, Product Demonstrations ). 18 Competing Media 18-21 Contests (See also Gambling ). 21 Controversial Issues 22 Criminal Activities Demonstrations (See Product Demonstrations ). Dietary Supplements (See Vitamin Supplements ).
abc television network advertising standards and guidelines abc, inc. department of broadcast standards and practices 2016
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