Transcription of Affect, Generalization, and the Perception of Risk
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Affect, Generalization, and the Perception of Risk
Journal of Personality and Social Psychology1983, Vol. 45, No. 1, 20-31 Copyright 1983 by theAmerican Psychological Association, , generalization , and the Perception of RiskEric J. JohnsonCarnegie-Mellon UniversityAmos TverskyStanford UniversityExperimental manipulations of affect induced by a brief newspaper report of atragic event produced a pervasive increase in subjects' estimates of the frequencyof many risks and other undesirable events. Contrary to expectation, the effectwas independent of the similarity between the report arid the estimated risk. Anaccount of a fatal stabbing did not increase the frequency estimate of a closelyrelated risk, homicide, more than the estimates of unrelated risks such as naturalhazards. An account of a happy event that created positive affect produced acomparable global decrease in judged frequency of a society, we have never been more con-cerned with the assessment, the management,and the regulation of risk.
AFFECT, GENERALIZATION, AND THE PERCEPTION OF RISK 21 in an emotionally neutral context. When we witness an accident or read a newspaper re-port about a natural disaster, we do not
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