Transcription of “Affinity” Focus Group exercise - Georgia Tech Library
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“Affinity” Focus Group exercise - Georgia Tech Library
affinity Focus Group exercise At Georgia Tech we sometimes use an affinity Focus Group exercise to tap into customer preferences for services, accommodations, furnishings, technology, etc., in renovated Library spaces. This can be an effective technique for sampling customer expectations and, more critically, discovering to what degree the customers expectations converge with our own. This discovery technique helps to mitigate the risk of bringing new spaces into production by helping us to align space programming with customer expectations.
“Affinity” Focus Group exercise At Georgia Tech we sometimes use an affinity focus group exercise to tap into customer preferences for services, accommodations, furnishings, technology, etc., in renovated Library spaces.
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