Transcription of ALCOHOLIC BEVERAGE CONTROL HANDBOOK
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ALCOHOLIC BEVERAGE CONTROL HANDBOOK
ALCOHOLIC BEVERAGE CONTROL HANDBOOK FOR RETAIL LICENSEES State of New Jersey DEPARTMENT OF LAW & PUBLIC SAFETY OFFICE OF THE ATTORNEY GENERAL DIVISION OF ALCOHOLIC BEVERAGE CONTROL 140 EAST FRONT STREET BOX 087 TRENTON, NJ 08625-0087 (609) 984-2830 i ALCOHOLIC BEVERAGE CONTROL HANDBOOK For Retail Licensees (Revised November, 2015) TABLE OF CONTENTS SUBJECT PAGE STAFF DIRECTORY .. vi PUBLICATIONS .. viii BULLETINS & INFORMATION .. viii .. 1 BULLETINS .. 1 INVESTIGATIONS BUREAU .. 1 AD INTERIM PERMIT .. 1 ADVERTISING .. 1 AGE LIMITS .. 2 AGE TO PURCHASE .. 3 ALCOHOL CONTENT.
A licensee may join with other licensees in advertising. This is commonly referred to as cooperative advertising or “co -op advertising.” When this is done, the advertised prices m ust be set by only one of the licensees taking part in the ad, and the ad must prominently indicate the identity of that licensee. There must
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